April 21, 2017

We're In This Together Image Campaign

This image campaign ran on Milligan College's StampedeTV beginning in 2017. The campaign highlights the Stampede's quality enterprise hard news reporting. Each promo spot focused on one story and how our reporting informed and improved life for the viewer. Being a small school of about 1,200, Milligan often promotes its strong community aspect. This campaign plays on that with the tagline, "We're in this together," promoting a connection between the reporters of the Stampede and the student body. Some of our enterprise journalism has included construction projects that never started, flaws in campus security plans and changes to graduation ceremonies that resulted in student backlash. Several of these stories resulted in positive changes on campus.


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